Harry Potter New York Store
Step into the Potterverse at the Harry Potter New York Store, a Muggle’s answer to Diagon Alley. Fantastical props, photo ops, and a vast range of Harry Potter products make this three-storey mall a must-visit for any Potterhead. Plus, a Butterbeer Bar and VR cinema offer fun for the whole family.
The Basics
You’ll feel fresh out of Fantastic Beasts in the shadow of the Flatiron Building, an iconic 1920s structure that inspired the movie set. Once inside the store, explore two floors packed with official merchandise and interactive props, before embarking on a VR adventure with the Hogwarts heroes. Combine the store with a walking tour for a glimpse of Fantastic Beasts filming locations and Potter hotspots, or round off your day with the Broadway show of Harry Potter and the Cursed Child.
Things to Know Before You Go
The store has elevator access to all floors and fully accessible bathrooms.
You can book and pay for VR experiences in advance. Only VR ticket holders are guaranteed entry to the store.
Photography is actively encouraged in all parts of the store, except during the VR experience.
During busier times, the store operates a virtual line. Simply scan the QR code upon arrival and wait to be invited in.
How to Get There
The entrance to the Harry Potter New York Store is located on 22nd Street between 5th Avenue and Broadway. It’s easy to arrive on foot from nearby attractions such as Madison Square Park and the Empire State Building, where many hop-on hop-off bus tours also stop. The closest subway station is on 23rd Street on the BMT Broadway Line.
Trip ideas
When to Get There
The store opens every day, closing earlier on Sundays. Expect longer lines on weekends and especially school holidays. To avoid the crowds, try to arrive around opening time on a weekday.
Find Fantastic Beasts, and More Magical Movie Sets
New York plays backdrop to countless magical movies, from the Potterverse and beyond. Movie and TV tours are a great way to glimpse behind the scenes of your favorite films, while getting an overview of New York’s bustling streets and standout attractions. Top picks include tours centered around the Sopranos, Sex and the City, Friends, and Marvel.
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