I'm sorry you didn't find the value in this tour. We really do try to choose restaurants that are representative of the area, and offer yummy treats. A $40 tour price would be nice, but unfortunately, the restaurants are really struggling after the last couple of years, and we get no breaks on the food and drinks we purchase for our guests. Our tour is priced to be able to pay guides, pay for our management, marketing, and other sites such as Viator who sell the majority of our ticket sales, since they dominate the online market place. We try to create an experience that is both fun and tasty. We do have 2 beer tasters on this tour, but San Diego is known for its beer. We are currently working on making new partnerships with other stops that would be able to offer a cocktail sample.